Write in line with the chosen qualitative method, so that your writing reflects the scientific roots of the qualitative method. Different qualitative approaches have different aims; for instance to provide illustration, to deepen the understanding or to generate theory. For example; if you have used a Grounded Theory approach, you are supposed to develop concepts, construct theoretical models and to hypothesize. It is then important that the author(s) move from a descriptive style of writing towards an analytical style. If instead you have used a phenomenological or a content analysis approach, it is of importance to present a detailed description of the phenomenon under study. Focus groups are used to gather information about perceptions and ideas on norms, values and attitudes in groups or sub-group cultures. They can e.g. supplement other methods to compare individual experience with group experience. They also allow access to research participants who may find individual interviews “scary” or “intimidating”.
This section should be written in present tense and include a short presentation of the research topic and state of the art so far. Here a justification of the chosen research question(s) is presented and what is lacking in terms of knowledge in the field of study. If a theoretical framework is used, it should be presented here and then followed up under Discussion. This section usually ends with a clearly formulated aim of the study.